Privacy Policy

Last updated: September 9, 2026

At Dearly Tomorrow, we respect your privacy and are committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, place an order, contact us, or otherwise interact with Dearly Tomorrow.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Dearly Tomorrow is an online clothing and lifestyle store.

Legal business name: [INSERT LEGAL BUSINESS NAME]
Trading name: Dearly Tomorrow
Email: info@dearlytomorrow.com
Company registration number: [INSERT COMPANY NUMBER, IF APPLICABLE]
VAT number: [INSERT VAT NUMBER, IF APPLICABLE]

For privacy-related questions or requests, you can contact us at:

Email: info@dearlytomorrow.com

We aim to respond to privacy-related inquiries within 1–2 business days.

2. Information We Collect

Depending on how you interact with our website, we may collect different types of personal information.

Information You Provide Directly

When you place an order, contact us, subscribe to communications, submit a form, or otherwise interact with our store, we may collect information such as:

Full name
Email address
Billing address
Shipping address
Phone number, if provided
Order details
Products purchased
Payment and transaction information
Information provided when contacting customer support
Information you provide when submitting reviews or other content
Any other information you voluntarily provide to us

You are not required to provide information that is not necessary for a particular service. However, certain information is required to process an order or provide specific services.

3. Payment Information

Payments made through our store are processed through third-party payment providers.

Depending on the payment method you choose, your payment information may be collected and processed directly by the relevant payment provider.

We generally do not need to store your complete payment card information ourselves.

Payment providers may process your information according to their own privacy policies and terms.

4. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, analytics tools, server logs, and similar technologies.

This information may include:

IP address
Browser type and version
Device type
Operating system
Language preferences
Pages visited
Products viewed
Links or pages you interact with
Referring website or source
Date and time of visits
General website usage information
Information about how you interact with our website

This information may be used to operate, secure, analyze, and improve our website and services.

5. Cookies and Similar Technologies

Dearly Tomorrow may use cookies and similar technologies to help our website function properly and to understand how visitors use our website.

Cookies may be used for purposes including:

Keeping the website functioning properly
Remembering shopping cart and checkout information
Remembering preferences
Understanding website traffic and performance
Improving the shopping experience
Measuring marketing and advertising performance
Providing relevant marketing or advertising, where applicable
Preventing fraud and improving website security

Some cookies are necessary for the operation of our website, while others may be optional depending on their purpose and applicable law.

Where required by applicable law, we will request your consent before placing or using non-essential cookies and similar technologies.

You may also be able to manage cookies through your browser settings or available cookie/privacy controls on our website.

6. How We Use Your Information

We may use personal information for the following purposes:

Processing and Fulfilling Orders

We use your information to:

Process and confirm orders
Process payments
Produce and fulfill products
Ship orders to you
Provide tracking information
Handle returns, refunds, exchanges, and other order-related requests
Communicate with you about your order

Customer Support

We may use your information to:

Respond to questions and requests
Provide customer service
Investigate order issues
Assist with returns and refunds
Resolve complaints or disputes

Improving Our Website and Services

We may use information to:

Understand how customers use our website
Improve our website and checkout experience
Improve products and services
Analyze website performance
Identify technical problems
Develop new products, features, or services

Marketing and Communications

Where permitted by applicable law and, where required, with your consent, we may use your information to send:

New product announcements
Collection updates
Special releases
Promotions
Exclusive offers
Other marketing communications

You can unsubscribe from marketing communications at any time by using the unsubscribe option included in the communication or by contacting us.

7. Legal Bases for Processing

Depending on the circumstances and applicable law, we may process your personal information based on one or more of the following legal grounds:

Performance of a Contract

We may process information when it is necessary to provide products or services you have requested, including processing and fulfilling your order.

Legal Obligations

We may process information when necessary to comply with applicable laws, regulations, accounting requirements, tax obligations, legal requests, or other legal obligations.

Legitimate Interests

We may process information where it is reasonably necessary for our legitimate business interests, such as:

Maintaining and improving our website
Preventing fraud
Protecting our business and customers
Maintaining website security
Providing customer support
Understanding website usage
Improving our products and services

Consent

Where required by applicable law, we may rely on your consent for certain activities, such as certain marketing communications or optional cookies and tracking technologies.

Where processing is based on consent, you may withdraw your consent at any time.

8. Sharing Your Information

We may share personal information with trusted third parties when reasonably necessary to operate our business and provide our services.

These parties may include:

Ecommerce and website service providers
Payment processors
Product production and fulfillment providers
Shipping and delivery providers
Customer service providers
Email and communication providers
Marketing and advertising providers
Analytics providers
Fraud prevention and security providers
Professional advisers, such as accountants, lawyers, or insurers
Government authorities or law enforcement where required or permitted by law

We do not authorize third parties to use your personal information for purposes unrelated to the services they provide to us, except where otherwise permitted or required by law.

9. Product Production and Fulfillment

Dearly Tomorrow may work with third-party production and fulfillment providers to produce, process, package, and ship orders.

When necessary to fulfill an order, these providers may receive information such as:

Your name
Shipping address
Order details
Product information
Other information necessary to produce or deliver your order

These providers process information on our behalf or as otherwise permitted under applicable law.

Products may be produced and shipped from different locations depending on the product, fulfillment provider, and destination.

10. International Data Transfers

Because Dearly Tomorrow may work with service providers located in different countries, your personal information may be processed or stored outside the country where you live.

Where required by applicable law, we take appropriate steps to provide safeguards for international transfers of personal information.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we retain information may depend on:

The purpose for which it was collected
Whether you have an active customer relationship with us
Legal, accounting, tax, or regulatory requirements
The need to resolve disputes
The need to enforce our agreements
Security and fraud-prevention requirements

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

12. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

For this reason, while we take reasonable steps to protect your information, we cannot guarantee absolute security.

13. Your Privacy Rights

Depending on where you live and which privacy laws apply to you, you may have certain rights regarding your personal information.

These rights may include, where applicable:

The right to know what personal information we collect and how it is used
The right to access personal information we hold about you
The right to request correction of inaccurate information
The right to request deletion of certain personal information
The right to restrict or object to certain processing
The right to withdraw consent where processing is based on consent
The right to opt out of certain marketing communications
The right to request information about certain disclosures or processing activities
The right to data portability in circumstances where applicable
The right to lodge a complaint with a relevant data protection authority

These rights may vary depending on your location and applicable law, and certain exceptions may apply.

14. How to Exercise Your Privacy Rights

To make a privacy request, please contact us at:

info@dearlytomorrow.com

Please include enough information for us to understand and process your request.

For security purposes, we may need to verify your identity before completing certain requests.

We will respond to valid privacy requests within the timeframe required by applicable law.

If we cannot fulfill a request, we will explain the reason where required by law.

15. Marketing Communications

If you subscribe to our marketing communications, we may use your email address to send information about:

New products
New collections
Special releases
Promotions
Exclusive offers
Other Dearly Tomorrow updates

You can unsubscribe at any time by clicking the unsubscribe link included in our marketing emails.

You may also contact us at info@dearlytomorrow.com to request assistance with marketing preferences.

Unsubscribing from marketing communications does not prevent us from sending important transactional or service-related messages, such as order confirmations, shipping updates, or information about your purchases.

16. Your Privacy Choices

Depending on your location, you may have additional choices regarding cookies, marketing, targeted advertising, or certain uses of your personal information.

Where applicable, you may use the privacy or cookie controls provided on our website to manage your preferences.

If your browser or device provides applicable privacy controls, we may also process signals or preferences in accordance with applicable law.

You can contact us at info@dearlytomorrow.com if you have questions about your privacy choices.

17. Children’s Privacy

Our website is not intended to knowingly collect personal information from children where prohibited by applicable law.

We do not knowingly request or intentionally collect personal information from children below the applicable minimum age without appropriate authorization.

If you believe that a child has provided us with personal information in circumstances where it should not have been collected, please contact us at:

info@dearlytomorrow.com

If we become aware that we have collected personal information from a child in circumstances where applicable law requires us to delete it, we will take reasonable steps to delete the information.

18. Third-Party Websites and Services

Our website may contain links to websites, applications, payment services, social media platforms, or other third-party services.

These third parties operate independently from Dearly Tomorrow and may have their own privacy policies and terms.

We are not responsible for the privacy practices, content, or security of third-party websites or services.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

19. Social Media and User Content

If you interact with Dearly Tomorrow through social media platforms or submit content such as reviews, photographs, comments, or other material, information associated with that interaction may be processed by us and/or the relevant platform.

Please be aware that information you choose to make publicly available may be accessible to others.

Do not submit personal information that you do not want to make publicly available.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

Our business
Our website
Our services
Technology
Legal or regulatory requirements
Our privacy practices

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

We encourage you to review this page periodically to stay informed about how we handle personal information.

21. Contact Us

If you have questions about this Privacy Policy, how we handle personal information, or your privacy rights, please contact us:

Dearly Tomorrow
Email: info@dearlytomorrow.com

We aim to respond to inquiries within 1–2 business days.

Last updated: September 9, 2026